E001 Branding and the Business of Dermatology
DESCRIPTION
This session will cover marketing and social media, branding and product development, and leadership and customer service.
LEARNING OBJECTIVES
Implement the principles of customer service into everyday practice and effectively lead customer-friendly teams in this changing environment.
Identify the steps required to create a new product line.
Use and leverage social media for marketing.
SPEAKERS
Oyetewa Asempa, MD, FAAD
Baylor College of Medicine Department of Dermatology
Terrence A. Cronin Jr., MD, FAAD
University of Miami
Melanie Hall
American Academy of Dermatology | Association
Heather Rogers, MD, FAAD
www.mdinseattle.com Medical Practice
SPEAKER DISCLOSURES
Oyetewa Asempa, MD, FAAD
No financial relationships exist with ineligible companies.
Terrence A. Cronin Jr., MD, FAAD
No financial relationships exist with ineligible companies.
Melanie Hall
No financial relationships exist with ineligible companies.
Heather Rogers, MD, FAAD
Doctor Rogers Skin Care – Founder(No Compensation Received);