E001 Branding and the Business of Dermatology
DESCRIPTION
This session will cover marketing and social media, branding and product development, and leadership and customer service.
LEARNING OBJECTIVES
Defining your personal and professional brand.
Identify the steps required to create a new product line.
Use and leverage social media for marketing.
SCHEDULE
6:00 PM
Introduction
Terrence A. Cronin Jr., MD, FAAD
6:15 PM
Branding and Business
Stedman Graham
7:00 PM
Branding Success: Proactiv, Rodan+Fields (15 min for Q&A)
Kathy A. Fields, MD, FAAD
7:45 PM
Personal branding (15 min for Q&A)
Sandra Siew Pin Lee, MD, FAAD
8:30 PM
Social Media: perils and pearls (15 min for Q&A)
Charles Dunn, MD, FAAD
9:15 PM
Q&A (panel moderated by Dr. Cronin)
SPEAKERS
Terrence A. Cronin Jr., MD, FAAD
Charles Dunn, MD, FAAD
Advanced Dermatology & Cosmetic Surgery
Kathy A. Fields, MD, FAAD
Stedman Graham
Sandra Siew Pin Lee, MD, FAAD
Skin Phyisicians and Surgeons
SPEAKER DISCLOSURES
Terrence A. Cronin Jr., MD, FAAD
No financial relationships exist with ineligible companies.
Charles Dunn, MD, FAAD
No financial relationships exist with ineligible companies.
Kathy A. Fields, MD, FAAD
No financial relationships exist with ineligible companies.
Stedman Graham
No financial relationships exist with ineligible companies.
Sandra Siew Pin Lee, MD, FAAD
Incyte Corporation – Independent Contractor(Fees); Sun Pharmaceutical Industries Ltd. – Independent Contractor(Fees); UCB Pharma – Other(Fees);