F032 Building Your Digital Reputation: Strategies for Online Reviews and Effective Marketing in Dermatology
DESCRIPTION
Open admission to eligible categories, no tuition or ticket
In the competitive field of dermatology, managing online reviews and implementing targeted digital marketing strategies are crucial for practice success. This interactive session will feature experts in dermatology who will delve into effective reputation management and innovative marketing techniques tailored specifically for dermatology practices. Attendees will walk away with actionable insights to enhance patient engagement, build trust, and optimize their online presence.
LEARNING OBJECTIVES
Recognize the critical role of online reviews in shaping the reputation of dermatology practices and influencing patient choices.
Develop targeted strategies for responding to patient feedback and engaging effectively with the dermatology community.
Leverage positive patient reviews to enhance the public image of your dermatology practice.
SCHEDULE
2:00 PM
Introduction
Tejesh Patel, MD, FAAD
2:05 PM
Tips on Building a Digital Strategy and Online Presence
Lindsey Marie Zubritsky, MD, FAAD
2:20 PM
Q&A
Lindsey Marie Zubritsky, MD, FAAD
2:25 PM
Social Media and Patient Education
Oyetewa Asempa, MD, FAAD
2:40 PM
Q&A
Oyetewa Asempa, MD, FAAD
2:45 PM
Best Practices for Connecting with an Online Audience - How I Built My Brand Authentically
Dhaval Bhanusali, MD
3:00 PM
Q&A
Dhaval Bhanusali, MD
3:05 PM
Building Authority: Elevating the Specialty on Social Media
Kara Jilek
3:20 PM
Q&A
Kara Jilek
3:25 PM
Pitfalls and Risks of Social Media for the Practicing Dermatologist
Muneeb Shah, DO
3:40 PM
Q&A
Muneeb Shah, DO
3:45 PM
Panel Discussion
SPEAKERS
Oyetewa Asempa, MD, FAAD
Dhaval Bhanusali, MD
Kara Jilek
Tejesh Patel, MD, FAAD
Muneeb Shah, DO
Lindsey Marie Zubritsky, MD, FAAD
HANDOUTS
SPEAKER DISCLOSURES
Oyetewa Asempa, MD, FAAD
No financial relationships exist with ineligible companies.
Dhaval Bhanusali, MD
AIRE Health LLC – Founder(Stock); Hair Medicinals LLC – Founder(Stock); Skin Medicinals LLC – Founder(Stock);
Kara Jilek
No financial relationships exist with ineligible companies.
Tejesh Patel, MD, FAAD
Dermeleve – Advisory Board(Other Financial Benefit); Foundation for Research & Education of Dermatology – Speaker(Honoraria);
Muneeb Shah, DO
EltaMD – Independent Contractor(Fees); Galderma Laboratories, L.P. – Consultant(Fees); Kenvue – Consultant (1099 relationship)(Fees); L'Oreal USA Inc. – Independent Contractor(Fees);
Lindsey Marie Zubritsky, MD, FAAD
Galderma – Consultant (1099 relationship)(Fees); Kenvue – Consultant (1099 relationship)(Fees); L'Oreal – Consultant (1099 relationship)(Fees); Pierre Fabre – Consultant (1099 relationship)(Fees);