F020 Combatting Misinformation and Positioning the Specialty on Social Media
DESCRIPTION
Open admission to eligible categories, no tuition or ticket
Social media is a great professional tool that can be used to educate the public, positively position the specialty, and enhance your career. Yet, staying current in today’s fast-paced social media world can be time-consuming. This course will provide attendees with tips and strategies for building and maintaining a reliable and reputable presence on social media. Discover how to develop educational and engaging content that delivers a consistent message about the specialty and its expertise. Receive guidance on how to manage negative comments and learn the dos and don’ts of social media.
LEARNING OBJECTIVES
Develop a strategy to use social media as a professional tool
Create engaging content that educates the public and positively positions the specialty
Recognize standards of professionalism and respond appropriately to negative comments
SPEAKERS
Preetha Agarwal, MD, FAAD
Charles Dunn, MD, FAAD
Kara Jilek
Samantha Karlin, MD, FAAD
Lindsey Marie Zubritsky, MD, FAAD
HANDOUTS
SPEAKER DISCLOSURES
Preetha Agarwal, MD, FAAD
No financial relationships exist with ineligible companies.
Charles Dunn, MD, FAAD
No financial relationships exist with ineligible companies.
Kara Jilek
No financial relationships exist with ineligible companies.
Samantha Karlin, MD, FAAD
No financial relationships exist with ineligible companies.
Lindsey Marie Zubritsky, MD, FAAD
Galderma – Consultant (1099 relationship)(Fees); Kenvue – Consultant (1099 relationship)(Fees); L'Oreal – Consultant (1099 relationship)(Fees); Pierre Fabre – Consultant (1099 relationship)(Fees);